Cupcakes Company, began from online store to an offline store
Cupcakes Company is a business initiated by two friends named Medina Aprilia and Wynda Mardio. the two friends were friends from Middle School (SMP) to High School (SMA), but they separated for a while because they went to two different places.
When Medina and Wynda were married and had children, they met again at their children’s school. Medina, who works at an advertising agency, decided to stop working, and because of this Medina spent more time in the kitchen. This opportunity was used by Medina to try to make various kinds of desserts for her children.
Medina invites Wynda to open a business in which Medina is in the production department while Wynda, who has culinary business experience, focuses on the marketing. In 2011, the cupcake trend began to enter and develop in Indonesia and in June of that year, Medina and Wynda started their business by selling cupcakes.
Initially starting the Cupcakes Company business, Medina and Wynda marketed it through social media namely Instagram and blogs. Before the emergence of applications such as Whatsapp and LINE, reservations were made via SMS and shortly thereafter switched to Blackberry Messenger.
Along with the development of the internet and social media, Cupcakes Company now has a website and an extensive marketing network. Not only with Instagram, but Cupcakes Company also markets its products through an online market place.
With so many new cake shops growing in Jakarta, the competition to attract buyers is also getting tougher. However, Cupcakes Company has a strategy to continue to attract the attention of buyers, namely by holding promotions every month such as by giving discounts, buy 1 get 1, free shipping, and others that are usually posted on social media such as Instagram and the website. With these promotions, many people are interested in and buy Cupcakes Company products. Also, promotions from online market places such as Tokopedia and Shopee help sales of Cupcakes Company products.
Original Article: https://barecamedia.com/cupcakes-company-berawal-dari-usaha-daring-ke-gerai/
